Selling

HOW WE WILL SELL YOUR HOME

OUR REFERENCES

We're proud of the many, many happy clients that we have served. Check out the sidebar to the right to see what they are saying about the service we have provided.

STEP 1: WE PRICE AGGRESSIVELY

Most agents will show you comparable sales, and use those 'comps' as a basis for establishing your asking price. We focus instead on the currently active listings - they're priced higher than the house that sold 2 or 3 months ago. We believe in 'testing' the market - that is, setting a premium price, packaging and marketing the house properly (see the next steps), promoting the neighborhood and negotiating to get the selling price your home deserves.

STEP 2: WE MAKE SURE YOUR HOME IS READY TO SELL

Selling a home in a competitive market takes more than putting a sign in the front yard. Our experience has taught us what home buyer's are looking for and we'll go through your home with you and point out things that home buyer's will react to both positively and negatively; and we have the professionals on our team that can make those small changes to your home that will bring you big money in return. We will stage, package, and present your home in a way that will dazzle home buyers.

STEP 3: WE PROMOTE THE NEIGHBORHOOD

Selling a home in a competitive market takes more than putting a sign in the front yard. Our experience has taught us what home buyer's are looking for and we'll go through your home with you and point out things that home buyer's will react to both positively and negatively; and we have the professionals on our team that can make those small changes to your home that will bring you big money in return. We will stage, package, and present your home in a way that will dazzle home buyers.

STEP 4: WE GET YOUR HOME NOTICED

We do this by making sure your home is represented prominently on the internet and social media with eye-catching professional photography, virtual tours, and attention-getting, creative descriptions. We also distribute the marketing for your home to over 300 real estate websites, and social media sites including Facebook and Instagram. In today's internet age, your first 'showing' is on-line and if a home buyer likes what they see, then they will schedule a 'second showing' by visiting your home.

STEP 5: WE MAKE SURE YOUR HOME IS REMEMBERED

Home buyer's often look at 6-8 homes in a single day when they are house-shopping. In most cases, by the end of the day most of the homes they have seen become a blur. To make sure they remember your home, we provide high-quality full color 4-page brochures that feature the best aspects of your home. CLICK HERE FOR AN EXAMPLE OF OUR BROCHURE.

STEP 6: WE COMMUNICATE WITH YOU

There's nothing worse than getting your house ready to show, having the buyer tour your house, then hear nothing about how they liked it. We make sure that we communicate with every agent showing your house so we can tell you what the buyer liked or didn't like about your house, so you'll always know where you stand in each buyer's eyes.

STEP 7: WE QUALIFY THE BUYER

To put it simply, we never trust the buyer's agent to tell us if their client is qualified to buy. We speak with the buyer's lender directly BEFORE an offer is presented to you so we will know - and can communicate to you whether the buyer will qualify for the loan, and if it is a cash buyer, we ask for proof of funds. We don't want to waste your time and lose other potential buyers by taking your home off the market for 30 days, only to find out at the end that the loan was denied.

STEP 8: WE HELP WITH REPAIRS

We take the hassle out of making repairs should an inspection reveal problems with your home. We can introduce you to an array of proven repair people who do quality work at fair prices. If you are out of town, we'll even coordinate the repairs by meeting the contractor at your home. We have plumbers, electricians, roofers, handymen, and painters on our team that have done work for our clients for years who can step in and take care of any repairs requested by the buyers.

STEP 9: WE PAY ATTENTION TO CONTRACT DETAILS

There are dozens of terms and conditions to a real estate contract beyond just the price. Who is paying for the title insurance? How big is the buyer's earnest money deposit? How long is the inspection period? What are the repair limits? Can the buyer cancel the contract during the inspection period? Does the buyer have to sell their home? Our years of experience and over 450 successful closings gives us the experience you need to insure that your transaction goes smoothly.

STEP 10: WE NEGOTIATE AGGRESSIVELY

A home buyer always wants to know what the lowest price is that you'll accept for your home. That's why we rarely advise our client's to accept a buyer's first offer, for our goal is exactly the opposite - we want to find out what the MOST a buyer is willing to pay for your home. Through these counter-offers we can bring the most value back to you in the sale of your home.

Deborah H - Home Buyer and Seller You have sold two of my homes, and have helped me purchase two more! I love the attention that I receive from you guys, and the love and warmth that I feel from you. You both helped me tremendously when I was trying to start a new life in Florida, and you found a neighborhood that I totally love. Thank you both so much!

Constantine J - Home Seller The Florida Home Team helped me out of a really bad situation when I lost my job and fell behind in my mortgage. You even spent nearly $2,000 of your own money to help me make the repairs to my home so I could realize the most money from the sale. The end result was that I was able to sell the house to avoid foreclosure, realized over $100,000 in profit from the sale, and my wife and I were able to start fresh because of you. Thank you so much!

Radovan F - Home Buyer and Seller From our past transactions with you, we trusted you to help us purchase a home in Venice that we had never seen in person. You researched the property and area for us, showed us comparable values, negotiated the contract, conducted the inspections, coordinated the repairs, switched the utilities, handled the final negotiations with the seller, and got us the keys. We love our Venice house and could not have done this without you.

Walter R - Home Seller Your marketing had our home under contract in 3 days and at full price! My wife and I couldn't be happier. You worked tirelessly to facilitate the repairs that the buyer's requested - and you even did some of the work yourself, for free! You made the transaction so smooth and that allowed my wife and I to concentrate on our new home purchase in North Carolina ..... and if that's not all, you even coached us during our negotiations on our new house. We only wish you guys were in North Carolina so we could use you again! Sidney A - Home Buyer and Seller The Florida Home Team are knowledgeable, focused on details, & committed to the process. They sold my home, and handled all of the repairs that the buyers requested, saving me a lot of time and aggravation.

David L - Home Buyer and Seller The Florida Home Team lived up to their superior recommendation. They analyzed cash-flows, expenses, cap-rates and ROI on my income properties and expertly marketed them. Their knowledge of what investor's are looking for and their ability to present my properties in a way that an investor would understand brought me top dollar. The Team members are very personable, accessible, and extremely thorough. It was a pleasure to work with them.

Ronald B - Home Buyer The Florida Home Team are the best at finding the perfect property for you. They have found both of my homes for me. Always on time, and important issues never forgotten. The whole experience was outstanding.

Roger P - Home Buyer and Seller The Florida Home Team sold our Bradenton home so we could downsize, then found the perfect home for us to buy. Several years later, I moved out of Florida, and the Florida Home Team sold my house again. I've done 3 transactions with them, and they are the best! Highly recommended.

Cindy and Mike B - Home Buyers The Florida Home Team helped us with a major move from Wisconsin to Florida. They were extremely thorough in understanding our needs and wants in a home and they totally understood what we were looking for. We came down for a long weekend and thanks to the Florida Home Team, we found the perfect home!